Our Story

Sometimes the biggest breakthroughs start with the most frustrating problems.

Mine began with a simple question: Why won't this damn thing heal?

An old rotator cuff injury from my Special Forces training days came roaring back, like a drill sergeant I couldn't shake.

The doctors had their playbook ready - pills, shots, more pills. But sitting there in that sterile office, something didn't sit right with me.What if the answer wasn't behind a pharmacy counter, but growing right outside my door?

I dove headfirst into learning about plants that actually worked. Nights spent reading about what warriors used before we had pill bottles. Mornings hunting down herbs that grew clean and wild, untouched by sprays and treatments.

I discovered that magnesium could unlock healing, that DMSO would drive everything deeper, and that certain plants held keys the body recognized.

In my kitchen, through more failures than I care to count, something finally clicked. I called it "Leg Day" at first - it brought dead muscles back to life. But it became clear this was bigger than workout recovery.

This was ALLEVIATE. This wasn't about making another product for the shelf. This was about proving we don't need a lab coat to solve what hurts us.

Every jar holds plants I trust - comfrey that rebuilds tissue, arnica that tackles trauma, calendula that cools inflammation - all carried deep where it counts by DMSO's remarkable ability to open doors.

From one stubborn guy who refused to accept "just live with it" came Natural Artform - proof that sometimes the best solutions are the ones we've been walking past our whole lives.

Stay natural, 

Isaac 

Founder & Formulator